Planning & Operations

12 tools in the Planning & Operations category.

• Editorial Calendar, The dated, assigned plan that turns strategy into a publishing schedule.
• Content Brief, The per-piece spec that gives writers what they need before they start.
• Content Workflow / Process Map, The defined stages a piece passes through from idea to published.
• RACI Matrix, Assigns Responsible, Accountable, Consulted, and Informed to every task.
• Editorial Style Guide, The rulebook for grammar, punctuation, terminology, and formatting.
• Contributor / Freelancer Guidelines, The document external writers and SMEs need to produce work that fits.
• Idea Backlog + Prioritization (RICE/ICE), A scored list that ensures the highest-value content gets made first.
• Channel Strategy / Distribution Matrix, Defines which channels you publish to, and the strategic role of each.
• The PESO Model, Integrates Paid, Earned, Shared, and Owned media into one distribution system.
• Hero-Hub-Help, Google’s programming model: tentpole moments, regular series, always-on answers.
• Repurposing / Atomization Matrix, Turns one pillar asset into its full ecosystem of smaller spinoffs.
• Content Governance Plan, The long-term standards and ownership that keep content from decaying.