Content Strategy Library

Planning & Operations

RACI Matrix

A RACI matrix maps roles to tasks across a workflow or governance plan. R (Responsible) does the work; A (Accountable) owns the outcome; C (Consulted) provides input before the decision; I (Informed) receives output after. The power is in the constraints: each task should have one A, not multiple. Where a matrix shows five As on a single task, the team has identified a clarity problem, and usually a bottleneck.

Assigns Responsible, Accountable, Consulted, and Informed to every task.

Responsible / Accountable / Consulted / Informed

When to use this

  • When approval chains are slow or unclear, multiple stakeholders believe they hold veto power, or there is a sense of "hot potato" with an initiative.
  • When building a workflow from scratch and needing to assign explicit ownership before the process goes live.
  • In cross-functional programs where departments such as marketing, legal, brand, product, and comms all touch the same content.

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