Content Marketing Charter
A content marketing charter (sometimes called a one-page strategy) is the master document that ties together your program's purpose, audience, content themes, and success metrics. It is the guide you write before anything else, and the reference you return to whenever decisions are contested. Unlike a lengthy strategy deck, it fits on one page precisely so every team member actually reads it.
Aligns goals, audience, pillars, and KPIs on a single master page.
Why we make content / Who it serves / What we create / How we measure it
When to use this
- Before launching or relaunching a content program, to give the whole team a shared north star.
- When priorities drift and different stakeholders begin pulling content in different directions.
- At the start of a new fiscal year, to reset goals and confirm the strategy still fits the business.