Strategy & Foundation

5 tools in the Strategy & Foundation category.

• The Content Strategy Quad, Halvorson’s scope model: content design and systems design around one core strategy.
• Content Marketing Charter, Aligns goals, audience, pillars, and KPIs on a single master page.
• Editorial Mission Statement, A one-sentence filter for every content decision you will ever make.
• Content Pillars / Themes, The three to five durable themes that organize everything you publish.
• They Ask, You Answer / The Big 5, Answer the five questions buyers actually search before they will talk to you.