Structure & Mapping
4 tools in the Structure & Mapping category.
- Content Matrix / Content Map, The grid: audience segment, funnel stage, format, and topic.
- Topic Clusters / Pillar Map, A pillar page surrounded by interlinked cluster content for topical authority.
- Keyword Map, Assigns target keywords to specific pages so no two pages compete.
- Content Model / Taxonomy, A structured blueprint for content types, fields, and relationships.