Discovery

5 tools in the Discovery category.

• Content Audit + Inventory, A full census and quality assessment of every asset you own.
• ROT Analysis, The standard cull rule: flag what is Redundant, Outdated, or Trivial.
• Competitive Content Gap Analysis, Finds the topics competitors cover that you do not.
• Content SWOT, Strengths, weaknesses, opportunities, and threats, scoped to content.
• Content Marketing Maturity Model, A staged diagnostic: where your content operation is now, and what to fix next.