The Core

4 tools in the The Core category.

• Core Strategy Statement + Messaging Framework, The single document that tells every writer what to say and in what order.
• Brand Voice + Tone Guide, Articulates the brand personality, and how it flexes by situation.
• Point of View (POV), A structured, defensible recommendation you put in front of a client or stakeholder.
• Brand Archetypes, Twelve universal characters that give a brand a personality people recognize.